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victorcuenca

The rebranding of ekonoke

Whilst we were growing and marketing lettuces and microgreens to local consumers, we were also researching how we could apply what we had learnt to other plant species at risk from climate change. Growing hops indoors provided a gateway to the brewing industry and this opportunity transformed the essence of ekonoke and its way of being in the world. We needed a rebranding and this is how we did it.

Ekonoke: From lettuces to hops

When we launched our new brand ekonoke in 2019, we asked ourselves: How can we grow urban climate-resilient vegetables, healthy, sustainable and without giving up the taste and nutrients of freshly harvested food? At that time, we were targeting the…