WHY
No hops, no beer
Hops is the green gold that gives beer its distinct bitterness and aroma, but unfortunately it is under severe risk due to erratic climate conditions, drought and higher Summer temperatures.


Did you know that it is actually hops that give each beer its characteristic flavor?
There are more almost 300 different cultivars and each of them provides different aromas and/or bitterness to the beer.
Production is concentrated in a few countries (US and Germany concentrate more than 80% of global production). Unfortunately, production is under significant threat from climate variations, both in terms of quantity and quality of annual harvests.
Extreme droughts, erratic temperature patterns and generally higher summer temperatures are negatively affecting hops
60%
Reduction in essential oils and alpha-acids due to climate-related stress
30%